Telemarketing Leads

There are four main stages in the Customer Development process:
Search for clients
This is essentially the formulation of one or more business models. In keeping with the business model design portion of the lean startup strategy, the customer discovery phase should generate assumptions, hypotheses ...

Marketers need to calculate the true bid to effectively manage their advertising budget. It allows them to determine what maximum amount per click is justified in terms of achieving business goals and maintaining profitability. Depending on the key performance indicators, the calculation methods can ...

Building a BCG matrix is ​​one of the methods of analyzing the goods market, which allows you to choose a strategy for further promotion of the enterprise. This tool has proven itself as a reliable assistant to the economist. In this article, we will consider its application in detail.
Content
What ...

In response to the rapid development of online marketing, the Russian government has tightened requirements for digital advertising labeling. New legislative measures regarding fines for the lack of online advertising labeling set strict rules for advertisers and platforms, emphasizing the need for ...

What does ad frequency mean?
Frequency of ad impressions is the average number of impressions of the same advertising message to one unique user during a certain period.

To analyze this indicator, you can use reports from advertising platforms such as Google Ads* and Yandex Direct.
Content
Media ...

Content personalization
Neural networks can analyze user behavior and offer personalized content, which significantly increases the chances of attracting and retaining customers.

Optimization of advertising campaigns
AI can automate the process of setting up and managing advertising campaigns ...

Even the best idea can be ruined by poor implementation. Therefore, all elements of the strategy must be tested to avoid harming the business.

How to build hypotheses in marketing, how to formulate and test them correctly? Let's figure out the theory and practice together. This article will be a ...

And we will never tire of saying that the most important aspect of budget optimization is the presence of goals and metrics that allow you to measure income and evaluate the effectiveness of advertising campaigns. If the customer has configured goals, including revenue transfer, then you can use ...

1. Introduction
Consumer reviews play an important role in the digital economy. They can help strengthen a company’s online reputation, increase brand trust, and improve its visibility online. But how can you order quality, compelling reviews without violating ethical standards or risking a negative ...

Creating a website is just the beginning of the path to a successful online presence. The next task is to make sure that your resource is noticed and appreciated not only by users, but also by search engines. This is where SEO website optimization comes to the rescue, which we will talk about ...