Telemarketing Leads

Just say sorry
Every company strives for a spotless reputation. But no matter how hard you try, things can go wrong. And what if they do? Then be authentic and above all honest. Just say sorry. Customers understand that mistakes are made. Customers do not understand that you deny mistakes when they ...

Anyone who has ever used campaign tracking will be familiar with it. Google requires consistency in the naming of UTM tags. If you do not adhere to this, Google Analytics will see a source with two different spellings as two different sources. This is why many companies will come across both e-mail ...

My youngest son I bend over his coloring book. There are two pictures in it that at first glance seem similar. Only when you look closer do you see the differences. That's how it is with Google and Facebook. Two large online parties that seem similar. Yet they are essentially different. Many ...

Insufficient time : Already mentioned in the introduction. It sometimes seems like a utopia to be able to break through this 'culture'.
Marketing and communication agencies : The much-used – but unconscious – idea that you can only achieve the desired ROI with ‘fun’ and ‘always something different ...

Brand management platformƒ
Provide an accessible, smart and attractive brand management platform with information and tools: not only internally, but also for your partners. Provided it really helps them move forward – I am not talking about an online corporate identity manual here – people will ...

Think from the consumer's perspective: what keeps them awake at night?
Content does not mean that Kennedy van der Laan does everything online. The agency created a magazine for the seminar 'The mayor is competent: what can, may and must'. Simply because the visitors, indeed, mayors, are not yet ...

A need is a conscious or unconscious drive of an individual (or organization, more on that later). If there is a reason, there is a follow-up: a plan.
cycle need-plan-action-experience


A plan is the thought of an online action. Sometimes a simple intention, sometimes an elaborated 'strategy'. With ...

The evaluability of improvements in the BlackBerry Z10
What about the new BlackBerry Z10? This device is equipped with all kinds of improvements. But if such an improvement is difficult to evaluate, it will probably cost the user a lot of time and effort to adjust the mental schema. As a supplier of ...

See the differences!
differences facebook googleAfter looking at the search picture for quite some time, my son suddenly points out a detail that I had overlooked. Now I see it too! From now on, it is impossible to not see the differences between the two images.

It’s the same with the difference ...

Want to know what works best in your situation? Don't rely on your gut feeling, but put it to the test. Testing costs time and money, but the investment pays for itself many times over. After all, practice never lies. Just take a look at ConversionSkills or WhichTestWon and be surprised ...