Telemarketing Leads

Finally, ABM can help you optimize your Google Ads as well.

Do you want to pause a campaign because it didn't generate any conversions? Before you do that, check with your Account Based Marketing software to see if that PPC campaign was the first touchpoint of your best sale, you might change your ...

The Top of the Funnel (TOFU) phase is the first stage of an effective lead generation strategy . Let's see what steps it consists of in this article. This is the awareness phase, that is, the one in which you begin to establish a first contact with new potential customers.

Step 1: Planning
In this ...

However, not all cookies are the same.
Although they have similar purposes and perform the same functions, what differentiates them is the way in which they are used and collected. From this differentiation, two types of cookies emerge: proprietary cookies ( first-party ) and third-party cookies ...

The definition of Intent Data, as you may have already guessed, is very broad : within this “umbrella” falls behavioral data collected directly or indirectly by your company, from specialized platforms and from intermediaries.

First-party intent data : This data comes directly from your touchpoints ...

Welcome letters shape the first impression customers have of you, so you need to make it count. At this stage, you already have the attention of potential customers, you just need to consolidate it.

Here are some tips that can help you write the best welcome messages and eliminate any obstacles ...

Do you know all the pitfalls hidden in email marketing? People change email addresses or use temporary addresses; email addresses can be stolen and become part of an online fraud scheme. Reaching illegitimate inboxes can be like playing with fire in your marketing funnel and can even damage your ...