Telemarketing Leads

Personalization and segmentation
Personalization and segmentation are critical components of any successful digital marketing strategy. In today’s competitive landscape, customers expect brands to deliver relevant, timely, and personalized experiences that speak directly to their needs and ...

Understanding the customer journey or the consumer's journey towards conversion will allow you to organize your database based on the stages of your subscribers' consumption life cycle and thus make the most of your eMail Marketing campaigns.

By understanding the customer journey and adapting it to ...

There are many times when we have heard that Email Marketing is an obsolete technique that does not generate benefits: that there is a great excess of competitors, that it is better to use other more innovative techniques such as Social Media , that it does not produce any kind of result, that users ...

We can define a seasonal Email Marketing campaign as one that takes advantage of the change of season to provide specific and direct solutions to the needs that may arise for users in our community. Because, if there is one thing that is clear to us, it is that there are -almost always- a series of ...

When we talk about cold email, a topic that is discussed quite frequently in our posts, we are referring to those emails that we send to recipients who do not yet know us. In other words, they are defined as the set of messages that, although personalized, are sent to people who are not yet ...

If you feel that you are having difficulty accumulating subscribers in your email account , you must learn to make the most of your email sendings to generate interactions . We present you an effective decalogue that will help you achieve this.

10 tips to improve your email engagement
Here we go ...

The saturation of emails we receive means that the little time we spend reading them is very selective. That is, from the number of emails we receive every day, we tend to pay attention to those that:

– They convey relevant information at that specific moment.
– They come from a recognised and ...

One of the simplest and most effective ways to maximize the “viewing” of the content of an email (open) and the user interaction with it (click), is to resend the email to those users who did not open it in the first instance .


After an email marketing campaign, between 70% and 80% of users who ...

In this post we have gathered the ideas that we found most interesting about the most important Email Marketing metrics among those presented by 9 experts in the blog of Zettasphere, an English Email Marketing consultancy. You can access the full post at this link.

All experts, except one ...

We often find that clients are confusing their real objectives and are not clear about the best practices for the effectiveness and profitability of their email marketing.For this reason, in this post we want to talk about some misleading statements that are often heard in the sector.
1. The key is ...