Your #1 goal with cold outreach is to build relationships and increase sales, and even though we tend to focus on them, open rates don’t help you measure either of those.
And with big companies like Apple and Google cracking down on email tracking, open rates are becoming less reliable.
Instead ...
Search found 1 match
- Wed Dec 04, 2024 3:15 am
- Forum: Telemarketing Leads
- Topic: Why you shouldn’t rely solely on cold email open rates and what metrics to track
- Replies: 0
- Views: 44
