Telemarketing Leads

In the example below we see that the difference between 'users' and 'new users' increases over time. In this case a good indicator that the branding has a positive effect.

Difference between new users and users is increasing in graph.

The caveat here is that you need to look at the target group ...

Oops, I'm growing
Early May I became a father for the second time. Fellow parents know that this time is a cocktail of joy, primal instincts, happiness and tiredness. When you have a child, it is an enormous search for a new life, a new rhythm, together. After a few weeks you seem to have found each ...

To make it easy for you, we have created a template of a campaign calendar that you can start working with right away. Curious? Download it here .

(Save a copy of the file on your own computer by clicking on 'make a copy'. ed.)


Once you have your campaign calendar ready and you have started, don ...

Pigeonholing and personas.

The good of pigeonholing
In light of the zeitgeist, you could say – from an ethical point of view – that we should stop pigeonholing altogether. That we should throw personas and profiles overboard. But still, categorisation is a useful basic principle that helps us ...

works well for you.

And besides: don't feel guilty if you do go grocery shopping or walk the dog in between. This will actually increase productivity and creativity when you are at work.

To recap:

Also read: 11 books you want to read this summer [tips from the Frankwatching community]
Meeting ...

What does the research say?
As said, the results surprised us too. We now present the results and first discuss the initial situation, then the effects of corona in general on Corona, and then see whether the communication of Corona itself has had any influence and if so, in what direction ...

Podcasts are popping up like mushrooms… And that’s not surprising, because their popularity continues to rise. One in four Dutch people (26%) will listen to a podcast every month this year. Two years ago, that was just under one in five (18%). And the expectation is that this will only increase ...

A meal kit service is a subscription-based foodservice business model. The service sends its subscribers pre-portioned (and sometimes pre-prepared) ingredients and recipes to prepare the meals at home. The industry is expected to grow significantly: the global market is expected to be worth €7.83 ...

The customer is central, that is the motto of many web shops. However, the customer journey often ends as soon as an order is sent out. Although a purchase is usually seen as the end of the sales process, this is where the basis for a long-term relationship should lie. With these six tips for post ...

Now nature often provides checks and balances . For our judgment, that is the deliberate system (Gagestein's renaming of Kahnemann's 'system 2'). This system consciously helps to confirm our quickly formed image. Unfortunately, only at times when it is really necessary. And in a less rational and ...