The digital environment is moving at a fast pace and is rapidly transforming, giving us new applications and social networks to experiment with: Facebook is still king, Instagram has left Twitter behind and Snapchat is the new cool kid on the block.
But amidst all this hustle and bustle, where are websites? Although they may seem like a thing of the past, today they are a key part of generating content that is shared on all networks and are a medium that provides information with greater depth than a simple post or video.
If you are still not convinced about why you should invest in creating a website, here are some ideas.
Are social networks the best tool for digital marketing?
The first thing we think about when opening a Facebook page is probably the little effort and money we had to invest to do so. From there, a long (although I would say huge) road begins to be able to constantly generate quality content to attract fans and generate an audience that is aware of your brand and eventually your services.
The big problem with Facebook and many of the other social networks is saturation. There are millions, literally millions, of businesses entering this ecosystem and the algorithms can't keep up with all the content that's being created. So if over time you end up with 10,000 fans, chances are your posts are only reaching 10% of your total audience.
Social media is becoming more of a paid medium than a free one every day pakistan business email list due to the complicated landscape of increasing demand for attention. How much are you willing to invest in growing your fan base or increasing the reach of your posts to make up for that 90% of your audience that you automatically lose?
Before launching your first campaign, analyze what you want to achieve: do you want brand recognition or sales? Measure each investment objectively, analyzing:
The reach you got
The interaction on your posts
If there was any lead or sales prospect in the end
Don't forget to try different types of posts to see which ones are the most effective for your page, as well as making comparisons with investments in different media so you can see which one is the most effective in terms of sales and brand recognition.
Take advantage of the power of your page's organic reach
Websites also have to deal with Google's algorithm, but with a search engine optimization (SEO) specialist , a good content strategy to support your business in the medium and long term, and a plan focused on keywords, you can probably attract a good audience and start generating free, organic traffic.
Remember that we are in an era in which information and content are the main key to any strategy, so don't be afraid to open a blog or information section on your site to answer the topics that most concern your customers, not only related to your product, but also to everything surrounding those situations in which the product is useful. For example, if we have a kitchenware brand, generate content about recipes, nutritional advice or perhaps interesting dishes from other countries.
Use free or paid tools to find out what your audience is searching for month after month in relation to your products and you will likely find a way to engage your audience with great content, increase your brand awareness and enter your visitor's purchasing options.
In case you want to compete for some important keywords, there is always the investment of Adwords, but (as with social networks) analyze what your objective is, carry out a couple of tests with a small budget and finally measure the results.
The website as the Swiss Army knife of your company
One of the great things about a website is that it is as flexible as you can imagine. Do you want the site to have a more artistic approach to show off artwork? Do you prefer your visitors to focus on the variety of products you have and be able to buy them in a couple of clicks? Or how about a blog with daily posts where you can pour out your experiences and connect with your audience?
All of these and many more ideas that may not have crossed our minds now can be created, integrating any type of social network or more complex functions such as videos, live chat or a virtual store.
For every need there are different tools, ranging from the simplest and most intuitive ones that you can use yourself: a Content Management System to make changes to your page without the help of a programmer, such as WordPress, to tailor-made solutions that require a specific design, development and programming team to keep the site running.
Set your sights on what is best for your business and research which solution is best for you.
