In the internet age, being among the most visited pages on the largest search engine on the planet is a sign of credibility and sales. And, of course, it would be no different in the pool and leisure industry, especially for sauna and spa companies.
So, let's understand a little more about this vast online universe and learn techniques for your brand to appear on the first page of Google?
After all, how do you appear on the first page of Google?
There is no magic formula for achieving good positioning and appearing on the first page of Google. First of all, you need to understand that planning and dedication are necessary, which includes knowing your target audience well .
Knowing this, we can define two paths for those who want to appear on the first page of Google, which are:
Sponsored content
Sponsored content can come in different formats: links that take the reader to your website or advertisements. With them, you have an X amount to spend during a certain period, as happens in traditional media.
For this type of content to generate good results, it is very important to do good research on your consumers' habits, discover the keywords they use most in searches, regionalize the reach and link the ad to what the user is actually looking for.
In other words, don't use random keywords just to generate volume or try to reach anyone on the internet; this can damage your company's image and doesn't help with lead conversion (clicks that take the reader to your page and make them interested and buy your product).
Sponsored content can lead to a specific page, social network, article or an identification form for sending emails.
Organic content
Organic content is content that is created, published and shared without the push of the paid links we mentioned above. This is when someone discovers your brand, product or service simply because something caught their attention.
A well-crafted title and call to action on social media, posted at the right time and frequently, generate shares and clicks that, in themselves, make your website and blog well-rated by Google and gain prominent space during searches.
Organic content will not gain space overnight; it is a job that requires, above all, dedication and regularity.
Build a strong digital image
Today, no brand can survive without being online. Regardless of the industry, there are no limits or limitations on the internet. You just need to understand what your consumer wants to see — what information, tips or facilities they want to have at their fingertips.
Give your consumer exactly what they are looking for, make their day-to-day life easier, make communication between you closer and ensure that they always come back to your website or social media.
Have a good website
A good website is one that adapts to any screen: computer, tablet and smartphone. Nowadays, pages that do not adapt or that present media that takes a long time to load are unforgivable.
For your website to appear on the first page of Google, you need to invest in a search engine optimization strategy, better known as SEO.
Basically, SEO consists of making the website more inviting to the reader and visible to Google. And this includes a series of essential points, such as:
use of keywords that are searched by your target audience and are related to the business;
detailed description of products (measurements, materials, accessories, etc.);
good quality images and videos;
blog with content rich in information and tips;
use of internal links to increase visitor dwell time;
moderate and punctual use of sponsored links;
constant updating of the website — whether through content, pages or visuals.
Count on the help of specialized professionals to build austria business fax list your website and feed it with information that will help visitors. This way, they will realize that your industry is credible and will be able to do business with it.
Create good content
Having a blog and social media rich in interesting content is the basics of digital marketing and has a name: Inbound Marketing. Here, you attract your customers through materials such as texts, images and videos.
You will not sell your product or service directly, but rather create a bond with your target audience. Provide them with useful information, tips, step-by-step instructions and everything else that involves the universe of your industry. This way, you demonstrate that you are an expert in the pool and leisure segment and encourage the user to consume the product that your company produces.
Now, if you manufacture products for saunas and spas, in addition to producing content on installation, maintenance and safety accessories, you can also create materials on architecture and decoration, leisure, market trends, etc.
Inbound Marketing is the engine that makes organic content stand out and appear on the first page of Google. And its fuel is keywords!
The keyword chosen to boost content, blog or website must be thoroughly researched and analyzed. Google itself has a tool that helps you find and plan the use of the best terms for your company.
If you work in the “sauna and spa industry” or “swimming pool and leisure” industry, then these words or terms should be used frequently and accurately in pages, descriptions and content created. After all, as soon as the consumer types these expressions into Google, the search engine will direct them to sites that use them.
But it’s not enough to just use keywords randomly and without reason. Rich, well-structured content that isn’t just “clickbait” is prioritized. For example, in a 1,000-word article published on your blog, the primary keyword should appear between 6 and 8 times. It’s important to:
in the title;
in the summary (if applicable);
in the first paragraph;
in the subtitle;
and in the last paragraph.
Use social media
Social media is the new customer service. This is because people first turn to these spaces to share criticisms, questions and suggestions. They are thermometers that help us know which paths to follow to increasingly strengthen the relationship with the customer, whether they are an end consumer or an intermediary.
Therefore, it is not enough to have a social network: you need to feed it frequently, respond to your followers and get in touch with them. Institutional information, product news and blog content can be presented first-hand on these networks.
A well-received post — which gets likes, shares and comments — helps a brand rank in searches, making it appear on the first page of Google.
But do you need to be on all social networks? No! Ideally, you should focus on the channels that are most attractive to your customer and that favor the product or service you offer.
Facebook reaches a wider range of customers. However, for the sauna and spa industries, Instagram can be an excellent showcase. YouTube can provide support with informative videos on product maintenance or installation. Finally, LinkedIn can help in communicating with retailers interested in reselling.
Remember that all channels need to be interconnected. How? Simple:
social networks should call for blog articles;
Blog articles should have links that take the reader to other content, to a contact form or even to a store.
This makes the user spend more time on your website, which also helps your company's positioning in searches.
The pool and leisure industry has countless attractions to be explored and worked on. Therefore, with good planning and a work schedule, it is possible to appear on the first page of Google. You just need to be sensitive enough to absorb every new thing that appears in the virtual universe and apply it to the content created for your brand.
