Videos are especially effective for any new blog post. Video content automatically prompts the user to stay on a page for a certain amount of time, which improves bounce rates. Video is also an extremely popular medium, as evidenced by the success of platforms like TikTok. Global online video viewing is on the rise, and ad spending reflects that. Keep in mind that you can often repurpose blog content for videos, simplifying the content creation process.
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Add internal links to your content
Another SEO best practice that doesn’t require technical SEO skills is to thoughtfully include internal links in your blog content. Links to other pages encourage readers to explore your website further, keeping them on your platform longer. They also help search engines find other relevant authoritative pages you have to offer. When creating a link, use no more than five words for anchor text. To entice users to click on a link, make it clear where that link will take them and what value the click will provide.
Last but not least, make sure all internal links are logical. A link with anchor text that is just an anchor text will not provide readers with added value (which means they won’t click). Google takes into account the end user experience and the value that a piece of content provides to them in its rankings. In general, these blog SEO tips are all geared towards that goal.
