The first email was sent in the 1970s, and the channel has come a long way since, especially in the marketing realm. Email marketing is a way to connect with and nurture all types of prospects mexico phone number search and customers in a personalized way with the click of a button. It’s such an integral part of reaching an audience, so it’s no surprise that most companies, regardless of size, make use of email marketing in some capacity.
The problem? The manual effort that goes into sending emails is extremely time-consuming. Segmenting audiences and sending emails manually can be a full-time effort.
That’s where marketing automation enters the picture. By incorporating email marketing into your marketing automation strategy, you can drive engagement with the right people at the right time and move leads seamlessly through the funnel, all without having to lift a finger (almost).
marketing automation strategy
What is Email Marketing Automation?
Email automation is a process that leverages automation software to deliver targeted emails at strategic moments. It is particularly valuable for B2B marketers because it enables personalized lead nurture without creating an unsustainable workload.
Imagine a buyer downloading your eBook: they share their email details and receive a download link. But with email automation, you can create a pre-established email sequence that uses these details to send follow-up messages over the following days and weeks - helping to turn a single transaction into a lasting engagement.
How Does Email Automation Work?
Most marketers leverage specific software to automate email sequences, with popular platforms including HubSpot Marketing Hub. But the process is not as simple as purchasing software; several important steps are required to develop an effective automation strategy, including:
