A . Clear goal will help business owners focus on what’s important shop to stay on track.Be original. . Authenticity sets a blog apart from its competitors, affecting the site’s credibility. Original and unique . Content can also attract high-quality backlinks.Test and evaluate. Content testing is about reviewing if your . Posts are helpful for readers. Assess content performance by looking into its usability, readability, accessibility, .

And searchability.Placing a lead form in blog posts or landing pages is also a great . Way to grow an email list and attract qualified leads.With a lead magnet, business owners . Can provide downloadable content in exchange for users’ contact information. Guides, cheat sheets, and ebooks . Are popular examples of valuable lead magnets. Add calls-to-actionadd calls-to-actionsourcea call-to-action (cta) is a vital .