Do you still have questions about what this strategy is? Do you think it’s impossible to implement SEO for the pool industry? Keep reading and find out how to get on the first page of Google!
What is SEO?
SEO, or search engine optimization, is a set of guidelines that help your content be found and indexed by search engines — the main one, of course, being Google. To give you an idea, the search engine's market share rate (i.e., the number of users) in Brazil is 97.19%, according to data from StatCounter.
But why should we consider Google the most when it comes to SEO for the pool industry? Because it is the main way to find your company, even if the user is not familiar with it.
Here’s an example: a user wants to look for a pool for their home. However, they don’t know what type of material or size is most suitable. So, they go to Google and type in the keywords “how to choose a pool for your home”. They’ll look at the list of results and click on the one that best matches what they’re looking for.
Another crucial factor is that SEO for the pool industry must take into account the user experience, that is, navigation on your website . The easier and more pleasant it is, the higher you will be in the results.
Additionally, the content of the website must match what the user typed. But for it to appear among the results, it must comply with SEO rules.
How to do SEO for the swimming pool industry?
There are a number of rules when implementing SEO for the pool industry. These must be present on your website, blog or video.
However, first you need to understand that SEO is divided into two forms:
On-page SEO
It is the set of changes made within a page. On-page SEO is what can be done by the person responsible for your blog. Therefore, it is more complex.
Here are examples of some factors you should consider:
Content size
The size of the content is important for Google's robots to understand that the information is consistent. A text with less than 300 words, for example, will not be able to develop SEO properly.
Of course, a company can stuff a text with keywords and not say anything relevant. However, this practice will harm the company: the quality of the text is more important than its length. If it doesn't answer the user's question and help solve their problems, its position in the search rankings will drop.
So, if relevance is what matters, your content won’t new zealand business fax list always be long. Sometimes, it will serve to clarify simple questions that don’t require much explanation. In this case, 500 words may be enough.
Quality
Can you see any company — whether industrial or commercial — that is seen as a reference in its market and does not work with impeccable communication?
This is unlikely to happen. Firstly, because people associate good writing with knowledge. Therefore, if there is no concern for spelling and grammar, your industry will not be taken seriously.
And as we said before, content relevance is crucial. It’s not enough to be huge if it doesn’t answer the user’s questions. And clickbait (which uses a catchy title and content that has nothing to do with what’s promised) may bring in advertising revenue, but it can ruin a company’s reputation.
Therefore, content is the most important factor in SEO for the pool industry. It is essential that it answers your persona ’s questions .
Intertitles
Subtitles are the titles used in the middle of your text. They serve to introduce different topics and make reading easier.
Think: is it easier to read texts divided into blocks and paragraphs or a large continuous text in justified format?
We call this scannability — the quick reading that a user makes of a text to discover what subjects it deals with.
Subtitles are classified according to their use in the text. The main title is H1, the first subtitle is H2, the subtitles referring to the subject of H2 are H3, and so on.
Keyword
This is the term that your user will use on Google to resolve a specific question and find your content. For example: the end consumer has a fiberglass pool and wants to know how to clean it correctly. They will probably type “how to clean a fiberglass pool” into the search engine. These terms form your keyword.
You may be wondering, but what are my clients searching for on the Internet? Don't worry, within digital marketing there are keyword tools that help you find the ideal terms to work on in your campaign. There are numerous tools used by marketing agencies to identify opportunities, analyze competitors and the relevance of keywords.
SEO Title and Meta Description
SEO title is the title used for search results. In other words, the text included in this tag allows the user to identify the type of content they can expect on that page.
Ideally, it should also include your company name. It is recommended that the title does not exceed 60 characters.
The Meta Description is the description of the page that appears just below the SEO title in search results. It contains the keyword and a brief description of the content.
Ideally, it should have less than 160 characters to appear completely. In the Meta Description, you should provide more details about the content of your page to create the desire and curiosity in the user to access it.
Off-page SEO
This is SEO for the pool industry done outside of your page, which depends on external factors. See:
link building: this is the linking that other websites or blogs can do to your text. When you create relevant content, it is common for it to serve as a reference for other companies. This happens because it is important to show where you got certain information from, especially when you are not an expert in a certain subject;
authority: this is the reputation of your domain. The longer it has existed and the more content it has, the more well-regarded it will be;
time spent on the page: how long the user browses your website in general and on each page in particular;
social: this is the engagement of your content on social media . Mentions and, especially, shares will make your company reach many more visitors.
