Ksenia Buevich
Head of SEO and Administration Department
Very often, clients contact us with the problem "We actively blog, follow the latest news, publish useful and interesting content, but there are still no new users on the site." We will tell you how to optimize your blog and bring your site to the TOP of search results.
First, let's answer the question: why does a commercial site need to blog from an SEO perspective?
Blogging is a universal way to attract users' attention and 100% active phone number list get information traffic. On a commercial website, your own blog is also used as a company positioning tool. It gives you the opportunity to get closer to your target audience, allows you to show expertise in a particular area, and tell about products and services in more detail.
What should you pay attention to when blogging?
Articles on the site should be useful and answer the main user queries in search engines. By publishing articles regularly, you can significantly expand the information semantics and promote the site even for the lowest-frequency queries. And low-frequency queries, as we know, are sometimes the most targeted.
We have prepared a list of recommendations that will help your article rank high in search engines and attract additional traffic to your site.
Create a semantic core. First of all, you need to understand which topics are most relevant, which questions are of greatest concern to users at the moment. Yandex Wordstat will be your main assistant in this matter . It will help you determine popular queries and tell you which keywords must be present in the article.
Develop a content plan. To properly organize the process of writing articles, you need to create a content plan. It helps to make a list of topics that can be covered in the blog. It can also be used to create a calendar schedule for the release of articles for a certain period of time and follow it.
Conduct a competitor analysis. Don't know what to write about, or maybe your competitors know? See what they write about, what topics collect more comments, views. Share your point of view and experience with your target audience.
Define your target audience. Remember that you are not blogging for show, not for search engines. Therefore, the information you publish should be intended specifically for your target audience.
Think through the content. Articles should be useful and interesting to users, and most importantly, unique. Don't just retell information from other sites, express your opinion, share secrets, life hacks. Experiment with the style of presentation and the type of content, it may not just be an article, but a short guide, expert advice, cases and much more.
