You can use this choice architecture principle on your online store by listing higher-priced options first. This will make all your other options seem more affordable by comparison.
Let’s use a SaaS example here.
While most SaaS companies start with cheaper plans first, philippines number for whatsapp Mailchimp does the opposite by listing their premium plan first. All of a sudden, their standard plan seems like a really great deal.
4. Framing
Framing is the principle that different ways of describing choice options can change how likely people are to choose each option.
When you present information in a positive way, you’re focusing on the potential gains of a choice. On the other hand, negative framing focuses on potential losses.
Well, if you’re trying to upsell users on a premium version of a product, it makes sense to focus on the positive aspects of the choice.
But if you’re trying to sell an extended warranty or if you are trying to promote your asset protection services, you might want to use negative framing to convince customers that protecting their investment is in their best interest.
