Writing an article means investing in a powerful communication tool

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If you want to invest in the medium and long term, organic positioning on search engines is definitely the winning solution. In this image an article posted in the “Search Engine Journal” newspaper. As you can see it has been read by 80,000 users and shared 1,100 times. What advertising investment would they have had to make to achieve this goal? Create content to define the Company's positioning as an Industry Leader Providing in-depth analysis, industry trends, case studies, and best practices through your blog can position your company as an industry leader, which can significantly influence potential customers’ purchasing decisions.


That fully supports users. Articles must be written in a natural way to inform and educate. If users find the answers to their questions (search intent) they consider us leaders in our sector, as you can imagine the conversion becomes a list of albania whatsapp phone numbers natural consequence. Creating a Community and Valuable Content SEO marketing blogs offer the opportunity to create a community around your brand, engaging users with content that meets their needs and interests. This not only increases engagement , but also turns users into true brand ambassadors.


It may seem unrealistic when put like this but it is definitely more real and concrete. For example, try to think about all those contents that are shared by users on their social channels, or sent via email… Interactions and Contacts We left this point as a natural conclusion of all the previous points. Every marketing and communication activity has, as its objective, that of increasing the number of customers and potential customers . A blog opens the door to two-way communication with customers and potential customers. Through comments and sharing on social media, you can collect feedback, respond to doubts or concerns and interact directly with your audience, improving the customer-company relationship and increasing loyalty.