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Tips to keep your email list healthy
1. Segment your email capture
2. Ensure consent
3. Set a fixed cleaning frequency
Tips to keep your email list healthy
The use of an email marketing tool is successful if, among other things, the raw material is of quality. This means, for example, that the email addresses are appropriate. And, linked to this issue, that these addresses have feedback from the sender of the message.
How many times have you encountered addresses that you haven't heard from for several months, or even years? You send and send emails, but you don't even know if they open them. This is a type of situation to avoid because it involves an inefficient use of resources. This is where the policy of keeping your email list healthy and clean comes in .
Therefore , keeping your email list healthy is essential to increasing your chances of success . Take note of these actions, which, when coordinated, will help a lot:
1. Segment your email capture
It's obvious, but it's worth morocco business email list remembering: for a healthy email list , you should ideally segment it from the moment you acquire it . And this means making sure, as far as possible, that the people who sign up are likely to be interested in your services.
This means that any acquisition strategy has to be organic . Today, the options to buy emails may be legal if there is consent, but they are not useful at all. Therefore, it is convenient that we discard methods that are obsolete. Keep in mind that the final objective of having an email list is to generate conversion.
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In recent years, the best guarantee of achieving conversion is that only those who are really interested in your product sign up . You can make offers, giveaways or contests to capture leads , but make sure that there is already a prior interest. For example, make the offer among people who are already followers of your social network and ask for their email.
2. Ensure consent
Clear, express and unequivocal consent has been mandatory since the European General Data Protection Regulation (GDPR) came into force in May 2018. The Data Protection and Digital Rights Guarantee Act (LOPD) has expanded this coverage.
Remember that to capture an email, you must include a consent form where the recipient can select “yes.” And, of course, you must also include the possibility of unsubscribing whenever they want. In addition, you must have a Data Protection Officer (DPO) to monitor the protocols.
Nowadays, data protection is a legal obligation, but also a question of image. Companies that are not able to respond to this need will have credibility problems.
3. Set a fixed cleaning frequency
Cleaning habits are essential if you want to maintain a healthy email list. And it should be noted that this is something you should always implement, no matter where you start.
Not surprisingly, this fixed cleaning frequency allows you to focus on issues that are otherwise invisible. For example, you could check if the data is correct or if there is a constant bounce in some addresses . Both operations are vitally important to keep the mailing list healthy. Not surprisingly, this movement can remind us of the maintenance work done in some industries.
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In some cases, you also have the option to check whether emails have been opened or not. If you can use a tool like Mailtrack for Gmail, it will be easier. However, the latest iOS updates make this operation more difficult for linked emails.
