How to create a lead form on VKontakte

[Reddi2]

You can launch a VK lead form in two ways: through the old “Application Collection Form” application and through the new VK Advertising advertising application.

The peculiarity of the first option is that to set up advertising you must be an administrator of the community for which you want to attract leads.

To start working with the application, you need to go to the why choose our service catalog , find the "Application Collection Form" application and add it to the community.

Application collection form in the application catalog
Application in the catalog
After adding the application, you can go directly to the service settings or go to the community.

Another way:

Go to community settings.
Select the "Management" section and the "Applications" item.
Find “Application Form” in the application catalog and install it.
After that you can create the form.

The old form and its fields
Adding an application form via the VK application
We will tell you about each field in detail in the next method of creating a form.

Previously, it was possible to create an application form through the VKontakte advertising account, but since spring 2023, launching advertising campaigns to collect applications is only available in the new VK Advertising platform.

VK Advertising is a new account with familiar advertising goals and new functions. You can learn more about the new platform in our article about the capabilities of VK Advertising .
Now application forms are called lead forms. They can be used to create forms with custom fields and launch campaigns aimed at collecting leads: applications, orders or registrations. The first tests of the new functionality showed a decrease in CPL to 68%.