Tips and lifehacks

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We have collected for you some more useful tips on how to optimize your VKontakte advertising costs and make it effective.

Before launching an ad, write down your goals and expectations from it. Think about what is more important to you - getting ready leads or coverage. Can you sell a product through a product card or will you need an entry with a button to go to the site and will it be profitable? By what criteria will you determine that the campaign was successful? Such a basic analysis of your expectations will help you correctly determine the goal, format and payment model.
Take the time to analyze your audience, such as conducting organize your finances with mint interviews using the Jobs-To-Be-Done system. This will help you correctly specify the parameters of targeted advertising or filter the necessary communities, as well as determine the values ​​​​that need to be conveyed through advertising creatives. This will allow you to more accurately configure audience parameters and make advertising more attractive.
Analyze community statistics. Look at the reach and activity of users. It is better to take an “average” community in terms of the number of subscribers, but with an interested and lively audience, than a larger one with zero activity. Pay attention to the demographic indicators of the selected public, the advertising campaigns already launched in it, and the behavior of users in the comments.
Test different formats and creatives. Try several layouts and texts in different forms and target types. You will understand which approach the audience responds to more actively, and you will be able to make the advertising even better.
Monitor your ad statistics regularly. Advertising launched without subsequent analysis of statistics is pointless. Even if you receive applications, you will not know why your campaign was (or was not) effective. Use UTM tags to analyze the results of individual ads. If necessary, stop campaigns and adjust texts, layouts, offers, and bid costs.