Advertising campaign Yandex Business: optimization

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According to the Help , machine intelligence optimizes impressions based on the predicted cost of a click based on statistics. Payment is made for the target action (click), the system tries to keep its price to a minimum. The advertising budget is evenly distributed over the entire selected placement period, but slightly more or slightly less than the average may be spent per day. If the expenditure is incomplete, the remainder is redistributed to other days and spent on paying for clicks to the organization's card on Maps. More or less than the average daily amount may be spent per day. The system redistributes the remainder of the unspent daily budget to those days when there are more leads. As a rule, the remainder accumulates in the first seven days of the advertising campaign, while the neural network fine-tunes it and there are few clicks.

Advertising Subscription Cost and Payment
As we have already said, any Yandex Business advertising how you can use this database effectively campaign receives a cost estimate. It depends on a number of factors: the subject and region of the business, the period of advertising placement, the number of potential buyers predicted by the Yandex neural network. In general, for small and medium businesses the price is about 3,000 rubles per month. Thus, for a sports store in Bryansk, machine intelligence offered placement from 2925, and for a similar non-network store in Moscow - from 3325.

You can top up your account from your Yandex business account. But it is often more profitable for entrepreneurs to use an external platform for payment, for example, OneSpot . Here you get a single advertising account for several placements:

Yandex Business;
Yandex Direct;
VKontakte;
myTarget;
TikTok (only for placement to foreign audiences).
By depositing funds into a single account without commissions, you can redistribute them as you wish between the listed platforms, including between Yandex Business and Yandex Direct. In addition, the service has promotions and cashback for customers. For example, with the promo code OBLOZHKA, an additional 10% is credited to the amount of the first balance replenishment in OneSpot (let's say you deposited 50,000 rubles, with the promo code the service will add another 10% to this amount - you will have 55,000 rubles on your balance, which you can spend on paying for advertising on any of the platforms). Find out more . Finally, you do not have to collect closing documents for accounting from different organizations - you will receive everything in a single OneSpot account.