How do you know your advertising is working? Increased profits and sales are an indicator that your business is growing, but it is the analysis of results and tracking of metrics that will help you understand how effective your marketing is, find the right communication channels and development points. Where to find metrics, what they mean and how to interpret them correctly - we tell you in the article.
Content
Why is metrics analysis a must-have?
How to choose a method for evaluating advertising effectiveness?
Indicators and tools for evaluating advertising effectiveness
Where to look for metrics to evaluate advertising
How to generate advertising reports manually?
Checklist: Evaluating Advertising Effectiveness
What is important to pay attention to when evaluating advertising
Why is metrics analysis a must-have ?
It happens that when creating an advertisement, specialists uses of twitter spend a lot of time on preparation and setup. They define the target audience, think through hypotheses, write different versions of text ads, but do not pay enough attention to the results. It seems that if there are applications, then the advertisement works. But everything is not so simple.
Firstly, applications can come through other communication channels – through offline banners or word of mouth.
And secondly, any advertising can be made even more effective if it is analyzed correctly.
How to choose a method for evaluating advertising effectiveness ?
If you open any advertising account, you will see that there are many metrics. And often these are also those that are shown automatically, because you can customize the reporting for yourself. How do you understand which advertising performance metrics you need to look at when evaluating?
Based on the goals of your advertising:
Image (brand awareness): its task is to increase brand recognition and increase audience reach.
Performance: aimed directly at sales.