In order to achieve the objectives set by the RACE model

[rejoana89]

The RACE Model can be defined as an action plan that establishes how to act towards the consumer depending on the phase of the purchasing process in which they are . Hence its acronym : Reach : This is the first phase of all, the objective of which is to make the brand known to the public. Act : Once the brand has become known, it is time to get a potential customer to interact with it.

Convert : If we have already achieved the interaction we were looking for, it means that the user is already a lead , therefore, we must get them to become a client. Engage : This is the last phase of the purchasing philippines telegram data process . It involves building loyalty among all customers who have purchased so that they will do so again, thereby establishing a long-lasting relationship with them. ,



it is proposed to do so through achievements. That is, to establish a series of objectives, translated as actions, and thus achieve what the RACE model proposes . What is the RACE Model for? The main objective of the RACE Model is to enable companies to establish a better structured and easy-to-follow marketing plan .