Growing Sportswear Industry

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Gender Neutral Collection Consumer preferences continuously change depending on trends in societal values, among other things. A preference shift leads to a high demand for gender-neutral clothes and shoes. These demands are barely met, leaving a sizeable fertile land for Adidas to tap. Recently, the company struck a deal with Beyoncé to create gender-neutral collections. There is a massive opportunity for more sales if Adidas can grow its gender-neutral collection.


The need to participate in sports and remain fit keeps rising; it is not restricted vp media email lists by territory. This need has also led to an increase in the demand for sportswear items and accessories. By figuring out where the demand for these sportswear items and accessories is emerging, Adidas can supply products to fulfill these demands and increase sales. Demand For Premium Products Usually, people want what is best whenever they shop and try as much as possible to get premium products.


The only reason they don’t is that they lack the means and purchasing power to do so. However, with the improved economic situation in developing countries comes a better standard of living for consumers. This means that as their buying power increases, people now demand luxury and premium products like the ones produced by Adidas. In light of this, Adidas can target consumers under this category in all geographical areas, especially developing countries, and meet the demand for premium sportswear clothing and shoes.