Supply Side Platforms

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rifathasan2005
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Joined: Mon Dec 02, 2024 9:45 am

Supply Side Platforms

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Supply Side Platforms or SSPs are Adtech software that help publishers and advertisers automate the management, sale, and optimization of ad inventory, including audio, video, display, and mobile ios database apps and publisher web portals, podcasts , and other platforms. They are also called yield optimization platforms because they are designed to ensure that publishers fill their ad inventory with the best ads that reach the right customers. How Supply Side Platforms work includes real-time bidding , ad network optimization, pricing marketplaces, reporting , and control over who places ads.

Xandr - Supply Side
We’ve already discussed Xandr in our list of demand-side platforms. As a supply-side programmatic advertising platform, Xandr is the leading destination for running large, complex campaigns on premium inventory across all screens. It’s also a single hub for global access that provides greater access to demand by serving multiple sources of unique premium demand while ensuring brand safety . They provide access to solutions that are an industry-leading, multi-faceted approach to addressability and privacy . Xandr’s customized services are backed by flexible partnerships and robust services to support unique business objectives.
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