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jsarmin
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Specifically, the WhatsApp Business API has the following advantages over sending mass messages via broadcast lists:

Verified business account
✔ By installing the WhatsApp Business API through an external digital marketing platform, the Meta Corporation Business Manager verifies your business . That is, they verify that the business exists and that the person managing the WhatsApp Business account is an authorized representative of it. This step opens the door to further permissions for sending bulk messages, which we will see below.

An additional verification is to apply for an official business account. Doing so will display the green tick symbol next to the business name, reinforcing the brand's reputation.

Send mass messages on WhatsApp 5

Do you have questions? 11 advantages of using WhatsApp Business>>
We have seen that conventional WhatsApp broadcast lists are limited to 256 contacts and the same number of messages per day, which can quickly fall short when developing a marketing strategy.

With the API, there are no limits on the size of your germany telegram data recipient list, as it will be synchronized with the marketing platform you are using. The daily message limit will range from 1,000 to 100,000, depending on the sender classification you obtain.

A regular WhatsApp chat cannot be automated, and tricks to do so are punishable. Instead, the WhatsApp Business API allows you to set up automated responses , similar to those of a web chatbot .

Also, by verifying that the WhatsApp account you use really belongs to a business, multiple agents will be able to log in and respond to different customers at the same time. With an unverified WhatsApp account, only one session can be started at a time.

Transactional messages
We have seen above that WhatsApp is a good channel for communicating transactional messages that require more immediacy, such as an order that is about to be delivered. For this, synchronization with your database that allows you to automate shipments will be an essential help in most cases.
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