How do you future-proof your skills and get ahead?

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In this blog inspired by DMI's webinar , we will explore:

Global demand for digital marketing skills
What skills do digital marketers need to be successful?
What are the career opportunities for digital marketing graduates?
Global demand for digital marketing skills
Digital marketers are in high demand. As businesses spend more on digital marketing initiatives and campaigns, this is a great career to pursue. However, many businesses report a lack of digital skills, making it difficult to compete online, increase leads, and generate revenue.

In a study of CMOs, “Marketing Evolution: Leadership, Transformation, Skills, Challenges, and the Future ,” 47% of respondents reported a shortage of data analysts, while 37% indicated a shortage of general digital marketing skills. The biggest challenge was achieving a greater ROI on the marketing budget.

According to LinkedIn, the most in-demand marketing skills greece telegram data include a range of hard and soft skills . Management is first, followed by communication, customer service, and leadership. Analytics and marketing are also in the top ten, indicating that businesses need to be data-driven to sustain growth.


Building on these insights, Marketing Week’s Career & Salary Survey asked marketers which skills they found most undervalued – those that aren’t prioritized or resourced as much as needed, but are essential.

First up is marketing strategy. This involves thinking longer term and being more strategic, so that a plan is created that everyone in a business can understand and follow. This skill comes with experience, but it can be developed.

Second in line is brand management . This involves understanding how to communicate a brand message across an unpredictable platform like social media. How can you maintain a consistent image across all of these touchpoints? How can you stay ahead of your competitors and keep your message relevant?