Why are leads so important in digital marketing?

[jsarmin]

Now, you're probably wondering, "Okay, so what can I do with each type of lead?" Here's the answer:

IQL or MQL Leads: If your lead has downloaded valuable content and is already on your mailing list, your marketing team can use content marketing based on the temperature and demonstrated interest: from ads and blog articles to success stories.
SQL Leads: It's your sales team's turn, and direct follow-up is key here. At this stage of the sales funnel, you can present a personalized proposal, based on previous interactions and the particular needs of that lead (a free trial, a special promotion, etc.).
FQL Leads: The important thing is to make the purchase process easier for the lead, either with financing options or by providing clear details about available prices and plans. You already have the interest, now you just have to close the sale by offering the best possible conditions.
PQL Leads: Here it is vital to offer the best experience, such as extending the trial period, offering exclusive discounts or resolving purchase doubts and objections in a very personalized way.
You've probably noticed, right? A lead generation india telegram data strategy is of little use if it is not accompanied by effective lead nurturing. So much so that companies that do it best increase the number of hot leads during the sales process by 50% . And the best part? These qualified leads spend 47% more on their purchase.

There must be a reason why 53% of marketing teams invest more than half of their budget in lead generation strategies. Generating qualified leads is vital, both in outbound and inbound marketing.

1. Continuous creation of business opportunities : You can automate lead generation , which is really easy with today's marketing tools. This allows you to attract potential customers to your database on autopilot.

2. Effective segmentation: When leads show interest, they give you very useful information to personalize your marketing campaigns. This allows you to improve the conversion rate, since you send the right message in your communications and CTA (call to action) to guide the lead to take the most relevant action.

3. Reduced costs: A content-based digital marketing strategy generates three times as many leads as traditional marketing . In addition, when your business is able to generate quality leads, the cost of customer acquisition drops considerably.