How to improve your company's positioning on

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Today we want to talk about a subject of extreme importance for any business: your company's positioning on Google.

In an increasingly digital world, being well positioned in search results is essential to attract qualified visitors and potential customers.

In this content we have prepared, we will share with you some valuable tips to improve your website's ranking and increase your company's visibility on today's largest search tool.

However, before we get into specific strategies, it's important to understand that Google's algorithm takes a number of factors into account when ranking search results.

Some of these factors include content relevance, user experience, website loading speed, page authority, and social media presence.

Therefore, to improve your positioning, it is necessary to work on different fronts.

Let's go!

Your company on Google
Your company on Google
Tips for optimizing your company's positioning on Google
First of all, know that being present on the first page of Google is essential for attracting customers.

This is because, every day, around 35% of searches for products start on Google and 30% of people who search for a local business on the platform call or visit the company within 24 hours of searching.

Therefore, being well-positioned in searches is a guarantee that your client will find you, so you need to have updated information on the platform, to facilitate the client's access to you.

To do this, we have separated some steps for you to start this journey:

Optimize your website content
The first step is to create relevant, quality content focused on keywords related to your business.

Do keyword research using tools like Google Keyword Planner and insert them strategically into titles, subtitles, and body text.

Remember to write naturally, always thinking about the user experience.

Invest in technical SEO
In addition to content, it is important to optimize technical aspects of your website, such as loading speed, URL structure, meta description and title tags.

Make sure your website is responsive and has a good browsing austria phone number data experience on mobile devices, as Google prioritizes mobile-friendly websites .

Build quality links
Links pointing to your website are one of the main ranking factors.

Look for partnerships and guest posting opportunities on relevant websites in your field.

Additionally, create content that resonates with users and encourages visitors to share it on social media and their own websites.

The more quality links pointing to your site, the greater your authority in the eyes of Google.

Presence on social networks
Presence on social networks
Be present on social media
Google takes into account your company's presence on social media.

Create profiles on platforms relevant to your target audience and share interesting content related to your market niche.

Additionally, interact with your followers and encourage engagement through comments and shares.

This will help increase your brand visibility and, consequently, your positioning on Google.

Harness the power of Google My Business
If you have a local business, be sure to register your company on Google My Business.

This tool allows you to create a business profile with information such as address, opening hours, photos, and customer reviews.

This information will appear in search results and on Google Maps, making it easier for users to find and learn about your business.

Count on Academia Digital and get well ranked on Google
In short, these were some of the main strategies you can adopt to improve your company's positioning on Google.

Remember that SEO is an ongoing process and results may take some time to appear.

Above all, remember that persistence and dedication are fundamental on this path, okay?

So, if you want to delve deeper into the world of digital marketing and learn more about how to optimize your online presence, we would like to invite you to learn about the services of Academia Digital.

Here you will find our digital marketing course to improve your skills and learn the best practices for search engine optimization.

In addition, Academia Digital also offers a 360º consultancy service , in which our specialized team takes care of all stages of the optimization process for you.

So, don't miss the opportunity to boost your business and reach the top of Google search results.