So, for all this (and to give you even more reasons to believe in the technique again), in today's article we are going to share with you the evolution that Email Marketing myanmar business email list has undergone over time. We will talk about its history over the years, as well as the "pluses" and "minuses" that this communication tool between companies and users has had to face.
How has Email Marketing evolved in recent years?
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The evolution of Email Marketing: from its origins
1971: the origin of "something" that was pointing the way within the digital communication sector
1990: the decade that gave birth to Email Marketing
2005: The apparent death of Email Marketing
2010: The resurgence of the tool
Want to know more? Download our ebook
The evolution of Email Marketing: from its origins
1971: the origin of "something" that was pointing the way within the digital communication sector
The origin of Email Marketing dates back quite a few decades, back in 1971 , when the American computer scientist Tomlinson - after several investigations and a life dedicated to innovation - created a computer software capable of sending text messages between computers. Obviously, at that time there were few privileged people who could access and benefit from its use (especially large multinational companies). And, without a doubt, this software stood out, above all, for its high cost.
1990: the decade that gave birth to Email Marketing
However, in the 1990s , when computers began to gradually invade every home, giving way to ordinary users, the use of this tool began to be implemented - in a more generic way, and not limited to just a few - thanks (in part) to the first commercial email client: Microsoft. This is the official birth of Email Marketing.
Emails with plain text and no visual support
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During those years, when the Email Marketing technique was highly innovative, it was dominated entirely by the use of plain texts; that is, without any type of visual image or video and, of course, with a standard typography common to all messages. Simply, its content was collected through standard text blocks that communicated certain contents to end users, in their homes. And, of course: no talk of organization and segmentation in the messages.
2. Introduction of HTML that brought the “color”
It was not until the introduction of HTML that messages were hierarchized through new fonts and images and videos that provided the content with color, more visual experiences and much more fruitful results.
However, for many years (and perhaps sometimes even now) Email Marketing was seen by some as an annoying practice that hindered the user's navigation within their email. Partly because of this, the well-known SPAM folder (so feared by companies) emerged, where users classified those contents that they did not consider valuable and reported them as "junk" (SPAM).
2005: The apparent death of Email Marketing
But, continuing with our chronology, a few years later – back in 2005 – with the emergence of social networks, Email Marketing (which, until then, had been implemented in companies as a commercial acquisition technique) began to experience a kind of slow death, since companies stopped using the service given that, of course, new trends are always the ones that mark the actions of the moment.
2010: The resurgence of the tool
It wasn't until the arrival of smartphones, back in 2010 , when Email Marketing itself "re-emerged", beginning to grow by leaps and bounds. Thanks to this new mobile technology (smartphones), people could access email 24/7 from their mobile phone (something they always carried with them). It was then that Email Marketing was once again considered an effective and attractive technique for companies since, with little investment, they could reach a large number of users, and at any time of the day.
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This is, in broad strokes, the history of Email Marketing; a history that has always been accompanied by Mittum, since it was thanks to this tool that Email Marketing began to be implemented within the Spanish territory, led -among others- by our CEO Rubén Ferreiro.
Want to know more? Download our ebook
Also, I have to tell you that if you want to continue learning and researching about the interesting history of Email Marketing (and all the ups and downs it has experienced over the years), you can do so through the ebook we have developed at Mittum.
