There are those who think that this sector of the economy should not be concerned with marketing actions, especially if it only serves other companies. However, this idea is completely wrong.
After all, having a marketing plan is essential for all sectors of the economy, especially in industry, which faces high levels of competition. Furthermore, when investing in marketing, industries can increase their customer base, make sales easier, which can often be complex, and also increase brand recognition.
Want to know how to get started? Then keep reading this article. In the following topics, you will discover that the 4 Ps of marketing are the first steps for your industry. Check out what they are and the need for each one.
What are the 4 Ps of Marketing?
Product
Price
Square
Promotion
What are the 4 Ps of Marketing?
When it comes to brand promotion and sales strategies, there is the manufacturing email list concept of the 4 Ps of marketing. In other words, the four main pillars in promoting products or services in a strategic way.
The 4 Ps of marketing are as follows: product, price, place and promotion. It is worth mentioning that this concept is also called marketing compound and marketing mix.
Also, when it comes to marketing, although people think it is just about advertising (promotion), it is much more.
Product
For an efficient marketing strategy for industries, it is necessary to have a deep understanding of the product to be promoted. This involves identifying its advantages, the target audience it is aimed at, the needs it meets, when and how it is used, etc.
When this information is clearly defined, sales conversion is guaranteed. This is because you know how to make the process that begins with manufacturing and ends with customer loyalty more efficient. That's why product is one of the 4 Ps.
Price is another of the 4 Ps of marketing because it is a fundamental aspect of sales conversion. After all, although quality is another relevant factor, it is often the price that leads to closing the deal.
It must also be consistent with the reality of your company and your market segment. In other words, while the price must be the sum of your cost plus the necessary profit, it must also be competitive in relation to the competition.
Square
The market refers to the location where your product is offered, i.e., what are the sales channels? In the case of industry, sales are most commonly made through internal and external technical salespeople. They are the ones who will take the products to the market, i.e., the commercial points where the products will be sold.
But it is also important to participate in fairs and other events. Therefore, another essential aspect for industries is to have very well planned logistics and distribution of their goods.
Promotion
Promotion is the way in which products are marketed, which is most closely associated with marketing, although we have seen that it is not just that. This is where advertising channels and sales strategy come into play.
