Planning, dedication and efficiency were the decisive factors for W51 Agency to win the competition and become the digital agency for the third edition of the Rio Montreux Jazz Festival, one of the biggest international music festivals.
During the selection and bidding period for the account, the agency showed itself ready to take on this challenge. The essential factor for the company to come out ahead was the presentation of a marketing plan with solid strategies to scale the event's social networks and help achieve the success of the edition.
As the digital agency for the Rio Montreux Jazz Festival, W51's role is el salvador phone number data to structure the publicity aspect, share content during the festival, encourage public engagement with communication on Instagram, Facebook, Tik Tok and YouTube, sell tickets and carry out a digital live coverage strategy for the days of the event.
The union between the agency and the Rio Montreux Jazz Festival is enriching for both parties and the execution to further consolidate the event's presence on social media is already underway.
“We are very happy and honored with this achievement and trust from the Rio Montreux Jazz Festival! A unique opportunity to combine the main performance techniques for promotion, monitoring and ticket sales!”, comments Thiago Buchler , CEO of W51 Agency.
Alongside the festival, the agency is working on rich, relevant and complete content to ensure the best experience for the public throughout the event.
Follow the content produced by W51 Agency at the Rio Montreux Jazz Festival on the festival's social media !
Learn a little more about the festival that brings together Switzerland and Brazil in a great tribute to culture.
Rio Montreux Jazz Festival
Created in 1967 in Switzerland, the Montreux Jazz Festival celebrates the diversity of world music. Over the years, the event has expanded and incorporated other rhythms, genres and artistic languages.
In 1978, Brazil began to be represented by icons of Brazilian music, such as Gilberto Gil, Elis Regina, Chico Buarque, Ney Matogrosso, Caetano Veloso, Gal Costa, Milton Nascimento and many others.
In 2019, the festival left Switzerland and held its first Latin American edition in Rio de Janeiro. With more than 25 shows, featuring national and international artists, the Rio Montreux Jazz Festival was born.
Due to its success, the event was repeated through digital platforms and featuring several names in music. In 2022, the festival held the Rio Montreux Jazz Festival CELEBRATION, where the legacy of the event was celebrated through Jazz, MPB and instrumental music.
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