This feeling was communicated through Calum’s style of speech as well

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Each question he answered revolved around a core message or theme:

What is a child of an alcoholic?
What does it mean to be reached out to as a concerned other?
What does stigma do?
What needs to change?
BEFORE: Text-based opening
On posting the first couple of clips, the team realized that text frames showing the questions were delaying precious early recognition of the TV personality to people scrolling through Instagram.

AFTER: Human opening (with subtitles)
The team trimmed all of the questions off, allowing the czech republic whatsapp resource footage to catch attention from the first moment the video popped on their phone.

“We also noticed mid-way through the campaign that adding Instagram-generated subtitles significantly improved engagement, despite removing some of the high polish that the documentary-style material provided,” Henriques said. So the team ended up adding text supers to the videos, which required manually generating and editing the scripts.

Creative Sample #1: A frame from nonprofit’s Instagram Reels video showing text supers

Creative Sample #1: A frame from nonprofit’s Instagram Reels video showing text supers
STRATEGY: Budget-conscious filming
Since Nacoa is a charity, its budget was limited. So the main challenge was ensuring the series was impactful and qualitive yet stayed financially feasible.

The team did this by bulk-filming the entire series in one day in the video production company’s studio. The style across each episode of the series also remained consistent, since a creative pivot would result in more costs.

Animation was also used in a few episodes to anonymously convey the story of a COA. Animation allowed the viewer to imprint their own story onto the visuals. To make the animation cost effective, the team re-used styles from a previous project for Nacoa.