“Business-2-Community communication is all about mutual disclosure, transparency and authenticity. The Business side needs to be set up for this, otherwise the community will not connect and the buzz will not come. The BOCM is a great tool to provide insight into what needs to be done to achieve this interaction,” says Soo Bosman, community manager at T-Mobile.
Areas of focus, activities and work levels
The professional profile names the most important areas of attention of community management: analyzing - advising - creating - organizing - guiding - managing - communicating - moderating. General characteristic activities are named for each area of attention. For example, analyses, reports & research are part of the analysis area of attention.
The activities are specified according to three work and thinking levels: operational, tactical and strategic. For example, the specific analytical activities for a community professional at the tactical level are: setting up/planning research in the community – interpreting research results – evaluating the community – developing community reports.
In developing the professional profile, not only community specialists were consulted, but also the way in which community projects are organised was considered. The model was presented several times to members of the Community Manager NL LinkedIn group . Speaking from hands-on experience and in lively discussion, they came up with suggestions to further sharpen the professional profile.
The professional profile in the SlideShare presentation portugal phone data above is the first version that we as a professional association present to the outside world. It is a starting point for further development, just as the field is constantly subject to change and innovation. It is also a framework, with which a shared perspective is offered and at the same time there is room for an own application.
In this model, the content, the activities and responsibilities have been explicitly considered. No job titles, because they are incredibly diverse: social media manager, community manager, content moderator, head of communities, etc. Although agreement on job titles is useful for communication and recruitment, consensus on the content - what does a community manager, a head of communities - do - is of much greater importance.
first thing I notice is that everyone is very positive about this Affiliate Day . Last year it was very different, when the event was almost entirely focused on the cookie legislation and there was a lot of uncertainty about the correct implementation and the expected impact. The long-awaited bill from Minister Kamp brought good news for affiliate marketing last month. No permission is required for the use of affiliate cookies if the new proposal is adopted. This good news was clearly noticeable during the event.
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