Create a relationship of trust

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Create a positive user experience

We can cautiously assume that these core values ​​are under pressure. A few reasons for this from the perspective of advertisers:

Advertising on Facebook is too easy on the one hand and too important on the other
One of the biggest strengths of Facebook marketing is also a direct threat. Facebook has made it incredibly easy to advertise. That is truly worth a compliment. Any idiot can start a campaign and drop his or her 'creation' right in the middle of your (mobile) newsfeed. There is nothing wrong with that, as long as the ads (or in Facebook terms: 'stories') are relevant and interesting. That is the ambition.


But precisely because it is so easy, it seems as if advertisers do not find it necessary to pay attention to the creation (Art). In addition, many advertisers have never used Facebook's sophisticated targeting options, multivariate testing and campaign optimization (Science). While Facebook has made that very easy too.

At the same time, advertising on Facebook has become increasingly important. The number of advertising products has increased and the competition for organic and viral exposure is so romania phone data fierce that brands have to advertise to be seen

As a result, we still too often get irrelevant and unattractive advertisements disguised as stories in our newsfeed. But that will probably come to an end soon.

Facebook forces advertisers to invest in art & science
The solution to the problem is that Facebook will force advertisers to professionalize in both creation and analysis.

The science of Facebook
Nanigans recently published an article describing Facebook as a performance marketing medium instead of a social marketing medium. The ROI cases are flying around your ears.