By understanding the customer journey and adapting it to your communications through personalization , you will be able to drive your potential customers and nurture them towards the sales funnel and convince them to convert, since e-mail is scalable and profitable for this objective.
But to do that, you need to understand that each campaign must be tailored to match the stage of your subscribers' customer journey.
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How to boost your email marketing campaign by adapting it to the customer journey
1. Brand awareness
2. Research
3. Comparison
4. Purchase
5. Build good relationships
How to boost your email marketing campaign by adapting it to the customer journey
First, you need to understand the customer journey so that at each stage you can increase the power of email marketing.
1. Brand awareness
Of course, the first stage is brand awareness , that is, when the potential russia business email list customer has recognized what you can offer them, has created awareness of your existence and begins to learn about your products or services.
At this stage you can help your subscribers evaluate your products by informing them about their benefits and how your products (or services) will be able to solve their problems. Make sure to entice your subscribers at this stage to make it easier to move them towards the conversion process later on.
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2. Research
At this stage, your subscribers figure out which solution is best for solving their problems . You can leverage your eMail Marketing campaigns to inform your subscribers and build credibility for your brand.
To do this, you can use webinars, books, instructional videos, ebooks, slides , among other resources, and even share relevant case studies to explain the challenges that clients like them face and how your solution has helped them.
Email marketing strategies to boost SME growth
3. Comparison
After the research stage, your potential customers will start shopping around for other possible solutions, so they demand special treatment, and tailored, personalized emails can help.
Your emails can point out why you are a good solution to their problems , how you are better than the competition, in fact sometimes a plain text email can help at this stage, making it more formal, personal and offering live help to a potential customer who is in the comparison stage.
4. Purchase
Offer a pleasant shopping experience , because if you have managed to get your potential client to this stage with you, the worst that could happen is that they fail to convert or regret it due to poor customer service from your company.
To do this you can send the following types of eMails:
Address potential objections proactively
Guide your customers to use the product they purchased appropriately.
If they have made the purchase, send a follow-up email to say thank you and address any issues.
5. Build good relationships
The relationship building and retention stages with your customers go hand in hand. After a customer has completed the purchase, you should consider establishing a long-lasting relationship by using emotional appeals in your emails.
This will improve the relationship, the value of your brand and achieve engagement and loyalty for a much longer period of time.
You can send newsletters to your customers that talk about new products, updates on your services, offers, special promotions and discounts that will greatly help you at this stage.
