Big data, the key to knowledge falkland islands and malvinas email list 100000 contact leads of future business models, makes it possible to conduct a digital prospecting strategy , and to bring new life to industries. of marketers believe that bb marketing has changed more in years than in the last years. A statistic revealed during adobe's digital marketing symposium last november that speaks volumes about the transformations that the marketing function is undergoing. Focus on three bb marketing trends to keep on your radar.
Using data, again and again data will be increasingly at the heart of marketers' concerns in in btob . Why? Because it allows for better knowledge of individuals, personalization and consequently a better customer experience . These practices are no longer the preserve of researchers and large btob companies : big data is within everyone's reach . However, today, the majority of btob companies are losing growth opportunities due to a poor customer experience, according to the bb customer experience study by accenture.
