The moderator of online qualitative research in a market research online community needs the same skills as the facilitator in focus groups or interviews. He/she has to put the participants at ease, ask the right questions, give the right feedback at the right time, etc.
Low-threshold, easy and fun assignments to start with put the participants at ease. In addition, you create involvement of the participants and enthusiasm to actively participate. All qualitative researchers in Berlin agree that a research community deserves a lot of personal attention, especially at the start. For example, by starting with real-time chat sessions with the participants so that they can get to know the moderator of flesh and blood. Or by moderating the first assignments very actively, so that the participants know that their responses are read and appreciated.
The smaller the community, the more actively south korea phone data the moderator communicates with the participants; one-on-one feedback. The larger the community, the more the moderator gives feedback to the entire group per round/assignment, with the exception of the start. The analysis also requires qualitative competencies of the researcher. He/she must be able to interpret the responses and make connections with the background of the participant and previous responses. Some quotes from speakers.
- Board index
- All times are UTC
- Delete cookies
- Contact us