The right image size is not only important for organic posts, but also for advertisements. Here you should pay particular attention to your professionalism and quality content.
If you want to promote your Insta posts, there are two options:
Either via the "Highlight" button on your already posted content or via the Meta Ads Manager (formerly known as Facebook Ads Manager). There you can upload new ad images or video ads that are optimally tailored to your target group and your offer.
There are also a few other important things you need to set for your Instagram ads. For example, your campaign goal, your budget (either per day or for the entire duration), how long your campaign should run, your target audience and finally the ads you want to use.
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Since Instagram and Facebook ads are native to the same ecosystem (meta) and do not differ in image size, it only makes sense to use both channels at the same time and place the same advertising material on both platforms at the same time. Depending on where the ads perform better, you can then invest more budget.
Here are the most common types of Instagram and Facebook ads and their optimal image sizes: Image Ad , Carousel Ad
Square, 1:1 (1080 x 1080 px / 2000 x 2000 px)
video ad
Portrait format for video feed or reels: 9:16 (1080 x 1920 px)
Portrait for news feed: 4:5 (1080 x 1350 px)
Conclusion: Instagram formats and image sizes 2024
Instagram offers a wide variety of existing formats and you should make use of them. This means: Don't just use one format, but find a good mix. In order to appear professional throughout, you should strive to ensure that your posts are of high quality. This is where different resolutions come into play. Because not all square images are created equal. If the resolution is too low, you will end up with a blurry image. In the article, you learned which image size(s) are optimal for which formats and why.
What's more, the whole thing is easy to transfer: Your 9:16 reel is also suitable for TikTok, YouTube Shorts or Pinterest. If you ever get stuck or need help with your ads, we're just a click away !
Image sizes for Instagram and Facebook ads
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