Huh? Enhanced Campaigns?

[Arzina222]

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Infographic: call-to-actionIn the infographic below you will find all the results from the call-to-action sample.\



hudder!


For the reader who missed the news: in February Google announced that ' enhanced campaigns ' will be rolled out in the coming weeks. Adwords enhanced campaigns are 'new style' Adwords campaigns in which targeting is now set to all devices by default. Targeting per device can no longer be set. Adwords enhanced campaigns will replace the old campaigns in which it is (still) possible to set up campaigns specifically for tablets and mobile devices.

As a logical consequence, separate bidding strategies for tablets will also be discontinued. Mobile bids can only be adjusted at campaign level. In addition to these changes regarding device targeting, various new functionalities are also being rolled out. Learn more: check the resources .

What are the consequences and what will it cost?
Since targeting per device is expected to be ukraine phone data disabled around June 2013, all advertisers will be required to advertise on tablets. You are not (yet) required to advertise on mobile devices, but the default settings are designed to target mobile devices as well. Bids on mobile devices can be reduced by 100%. Even if you reduce the bid on mobile devices by 100%, you should expect additional costs. I have worked out a few scenarios that give a general idea of ​​the expected effects.

Scenario 1: You are not yet advertising on tablets
You are not yet advertising on tablets and enhanced campaigns are activated with the mobile bids at -100%. In this scenario we assume that you are currently only targeting desktops and laptops. Now suppose that you have spent €120,000 on search campaigns in Google Adwords in the past year. That only concerns traffic that comes from desktops and laptops, you are not yet targeting tablets and mobile devices. To get an idea of ​​the percentage of visitors that come from tablets, you make a simple analysis in Google Analytics.