Fig. 1 Cycle need-plan-action-experience

[Arzina222]

A need is a conscious or unconscious drive of an individual (or organization, more on that later). If there is a reason, there is a follow-up: a plan.
cycle need-plan-action-experience


A plan is the thought of an online action. Sometimes a simple intention, sometimes an elaborated 'strategy'. With ingrained patterns you can speak of a 'preference' (channel preference for example). If the circumstances are suitable and there is a reason, then there will be a follow-up: an action.
An action is an online activity (searching, clicking, reading). Often the execution of the plan, often also an improvisation on the spot. Hence, action always leads to experience.
The experience is the result of the online action. It is the most essential part of the model. The “user experience” is created here. This is where money is made. Conversion starts here. But also drop-out behavior.
From an organization you come to the same kind of interaction: business goals (need) lead to channel strategy (plan). That leads to unique content (action) on a channel. Measuring the results (experience) is then where the return is determined for organizations.

Example: building a carport
One of the advantages of the model is that it provides insight. Let's fill in the model. Suppose I bought a convertible and I would like to store it dry ( need ). I am therefore planning to build a carport. venezuela phone data At the Gamma I speak to my neighbor, who explains to me that there are all kinds of rules for building a carport.

Fig. 2 Cycle of resident 'carport'
Fig. 2 Cycle of resident 'carport'

Now my online interaction begins. I want to know what the rules are for building a carport in my municipality Juinen. I go searching ( plan ). I Google “rules carport Juinen” ( action ). I find no relevant result ( experience ).

What I don't know is that I live in a municipality where in the past the government has determined that there are relatively often problems with building permits. Supervision is poor, there are relatively many violations.