My youngest son I bend over his coloring book. There are two pictures in it that at first glance seem similar. Only when you look closer do you see the differences. That's how it is with Google and Facebook. Two large online parties that seem similar. Yet they are essentially different. Many companies make costly mistakes because they don't see these differences. Learn how it works and discover the path to social success.
The meaning of social influence is clear: “the effect that the words, actions, or mere presence of other people has on our thoughts, feelings, attitudes, or behavior,” according to Wikipedia . And one has more influence than the other. It's that simple.
This age-old principle has also penetrated the online marketing world. Traditional relationships have changed enormously, especially with the advent of social media. Previously, as a company, you could still afford to send out unqualified messages. The gullible consumer trusted you at your word.
But as a result of digitalisation, among other things, knowledge is much more accessible and the market has become much more transparent. We are no longer easily fooled and we now also know what uk phone data others think of the message. And the critical consumer is increasingly guided by this. Word-of-mouth has taken on a different dimension with the arrival of social media.
Facts don't lie
The facts don't lie either. Research by Nielsen shows that the opinions of complete strangers online are considered much more reliable than the information on company websites. So a rat race has emerged for the favors of the influential consumer. And organizations are increasingly prepared to pay a lot for this.
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