Dealing with a structure that gives the impression of quickly understanding the customer's aspirations or other questions, stimulates positive emotions and quickly requires adhesion. On the other hand, sending bland, impersonal, superficial, purely commercial messages can meet an instant need, but will not have a long-term impact on customer loyalty .
Digital marketing and content personalization can be useful for all companies in all sectors. Whatever your company's activity, message personalization leads you to define buyer personas that are useful for identifying the needs of your target population, which is beneficial for creating high-quality online content. The implementation of these buyer personas is not the same at all levels, because they must correspond to the specificities of each structure.
The online content strategy of a B2B company is generally focused on generating leads for a connection with a salesperson. Such a strategy aims to attract prospects to a website or other digital channels, with a hong kong phone data view to handing over to the sales team. However, it remains interesting to develop marketing communications on more professional channels, particularly those frequented by the target clientele, such as LinkedIn.
As for B2C companies, they focus their activities less on prospects in the traditional sense, than on developing a purchasing journey. An inbound marketing approach therefore encompassing the entire conversion funnel. In other words, B2C companies often aim for a product promotion policy at a high level in the marketing funnel by using more effective call-to-action (CTA) tools. Channels like Pinterest and Instagram perfectly meet the needs of these companies.
Ultimately, content personalization allows for precise results and real-time performance, as long as the company knows how to articulate its marketing strategy following an approach in line with the needs of its target.
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