What is a topic cluster and how does it apply to SEO?

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A topic cluster is an interconnected network of articles and web pages that focus on a central theme or umbrella topic.

With topic clusters, brands can dive belize whatsapp deeper into the core topics that matter to their audience, improve their site architectures, and improve their search engine rankings .

A solid site architecture is essential to supporting topic clusters. It is the only way search engine spiders (and your target audience) can discover you.

By organizing your blog and website with topic clusters, you can provide a clear and logical structure. This makes it easier for search engines to recognize the relevance and authority of your content within the broader topics you have chosen.

A great example of this strategy in action is Young and the Invested, a site dedicated to demystifying finance for parents, caregivers, and kids.

Young and the Invested cleverly uses topic clusters to create engaging content on financial topics that their audience is grappling with, with a primary focus on promoting financial literacy.