How bloggers can label ads

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On September 1, 2022, the provisions of the Federal Law of July 2, 2021 No. 347-FZ "On Amendments to the Federal Law "On Advertising"" came into force. One of the goals of the amendments is to bring bloggers out of the shadows and make their income transparent for the Federal Tax Service. At the same time, it is more difficult for influencers to comply with the new law than for larger market participants. We figure out what and how bloggers should do to avoid a fine.

In what cases does a blogger need to provide information about advertising

What is not advertising for a blogger

Mention of own products

Seamless integration

Product overview

What information should a blogger convey?

How to provide information

Under the agreement with the advertiser

By agreement with an intermediary

Features of marking different advertising formats

How bloggers can mark ads via click

In what cases does a blogger need to provid uganda whatsapp information about advertising
From the point of view of advertising legislation, a blogger can be an advertiser, an advertising distributor, or both at the same time.

An advertiser is someone who orders advertising. A blogger will be an advertiser if they advertise something on their own initiative or order advertising themselves. For example, influencers can promote their merch on their pages or ask colleagues to advertise their channel. The advertiser is obliged to send data to ERIR via ORD , unless they have delegated this responsibility to the advertising distributor under the contract.

An advertising distributor is someone who places advertising on their resource: for example, on a website or a page on social networks. Usually, a blogger is an advertising distributor who adds ordered advertising to videos and posts. An advertising distributor cannot delegate marking and reporting to someone else. In other words, a blogger who has ordered advertising on their channel, website, or page must in any case transfer information to ERIR via ORD. Influencers need to carefully read the agreement with the advertiser to understand what information they must transfer: only for themselves or for themselves and the advertiser.