What happens before a customer becomes loyal?

[sharminakter]

The Engage phase begins when a lead becomes a paying customer. The main goal of the Engage phase is to get hard-earned customers to commit to the company over and over again. This is because current customers are more likely to act as both buyers and, in the best case scenario, as recommenders and even advocates for the company.



Why focus on selling to existing customers when you can also attract new customers? So why is the Engage phase so important?
The answer is simple: a company's growth comes not only from high customer retention but also from low customer churn. It is also worth investing in engagement from the perspective that up to 64% of loyal customers are more likely to buy again.

Marketing in the engage phase helps the customer use the product or service more often and better, which also makes the customer's life cycle as long as possible.

Even before a customer is committed, it is important to note jordan phone data that all the previous stages must be in place. Customer commitment can be done from the very beginning of the purchase process, although the greatest concrete commitment only occurs after the Convert stage.

Engagement in the earlier stages of the sales funnel is achieved through customer experience, brand image, and brand awareness . These things should be done and considered in all marketing, whether it's a company's social media or SEM marketing, or SEO-optimized content on a website.

Before the Engage phase, there are the Reach, Act and Convert phases, in the marketing of which one of the important goals is, for example, building a trustworthy and captivating brand image. Building a brand image through marketing is significant from the Engage phase perspective because people are more likely to commit to a brand that they can trust and find fascinating. A captivating brand is also often more likely to be recommended to others than a brand that does not arouse much emotion in the customer.

A well-formed brand image can often create an emotional bond for the customer, the existence of which often helps overcome human errors, for example.