Target impression share bidding, total cost per click improved with both mobile

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Target cost per acquisition
Target CPA allows advertisers to set a target cost per acquisition they want to achieve with PPC ad campaigns. Google’s Smart Bidding algorithm strives to drive conversions at an average cost equal to your Target CPA when you use this setting as your optimization goal. By leveraging your historical data and contextual signals, Target CPA is a simple way to drive more conversions with less historical data and contextual signals.

3. Target impression share
Not all PPC campaigns focus on direct sales and conversions. Many brands try to increase search ad impressions as a way to generate demand and awareness for a brand and its services. And these ads can be effective in helping you norway number data gain new leads. To maximize your ad impressions on SERPs, target impression share bidding will optimize your bids.

You can choose to show your ads at the “absolute top” of the search results page, near the top, or anywhere on the page as part of this Smart Bidding strategy. Clients can regulate these targets as they see fit, so your ads may appear at the top of some search results and in a sidebar in others.

In this strategy, device optimization can be especially important. and desktop devices. However, the campaign improved mobile spend by 87%, with bids being diverted to mobile users at a lower cost. It replaces your manual campaign bid adjustments because target impression share bidding is based on real-time data. The only exception is the ability to turn off mobile bidding.