Brand management or branding

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Brand activation
This is the phase in which the brand comes to life and in which consumers are involved at various levels in the actual brand formation process . In this phase, all the concepts we are talking about take shape in the mind of the end user, such as brand essence, brand value and above all brand perception.

Once the brand has been created, it is necessary to increase the perceived value of its image in order to increase the brand equity in terms of conversions.
Brand management , also known as branding, therefore serves above egypt whatsapp resource all to increase brand equity, a concept we spoke about above and therefore by extension also the brand value as well as the value of the final product or service offered by the company.

Rebranding
A good branding job does not automatically ensure eternal life for a brand. Society changes quickly and so does the public's perception of various brands. This is why sometimes a rebranding or brand revitalization intervention may be necessary . Often, thanks to this system, a product or service that was present on the market with one name is re-presented with a different name and with a new identity , adapted to the new market needs.

Brand identity
Brand identity, better known as brand identity , is what the owner of a brand wants consumers to perceive when they come into contact with that brand's products or services.

The image and recognizability of the brand must always be manifested in a coherent way in all its forms of communication, internal and external. To do this, various tools are used, among which the most important is the corporate identity manual that addresses, with different tones, both internally and externally.

All these elements are to be considered as dynamic parts of a very fluid whole. None of these elements have a life of their own, nor could the brand exist and be successful without all these elements and many others, being made to function in relation to each other in perfect harmony.
The logo is one of the most important and direct elements that your brand has to communicate . It is not simply a small part of the coordinated image, in fact it is often the real pivot around which all the other elements revolve.