Skill 2 – Content Marketing

[shapanqqcceqd]

93% of B2B marketers use content marketing, but only 42% say they are effective at it. (Neilpatel)
Creating valuable content such as blogs, e-books, and infographics is nothing new. It was also mentioned in the earlier article " What is Inbound Marketing? " But the way people digest this content is changing. .

The previous idea was to make blog posts short and easy to understand, and generally not "thousand-word articles." However, today's users seem to be gravitating toward more detailed, long-form content that provides all the information they need, perhaps three to four times longer than in the past .

It’s important to remember that the content of an email is content. It is the oldest but very efficient online tool. According to research by hubspot, 93% of marketers still use email to distribute content . However, it must be engaging and highly personalized to the recipient .

internet marketing skillsPhoto from Internet
Skill 3—Video Video
96% of people believe they learned more about a product australia whatsapp or service after watching an explainer video. (Wyzowl)
Video may be the fastest growing and most influential of the 7 skills. It can be used to find potential customers and make subsequent sales. Data compiled by Weidert Group highlights the importance of incorporating video into your marketing strategy, including:

86% of people want to watch more videos from brands in 2020;
83% of marketers say video helps them win leads;
84% of marketers say video helps them drive traffic to their website;
80% of marketers say videos directly help increase sales;
On social platforms, videos share 1,200% more shares than text and images;
87% of businesses now use video as a marketing tool (up from 81% in 2018 and 63% in 2017).
The industry has been using this form of media for a long time. In the future (and even now), video production will become an important part of marketing budgets and the preferred way to digest content , regardless of whether it is B2B or B2C. However, not every video has to be “studio” quality, but you do want to invest in professional production, whether it’s an “About Us” video or an evergreen promotional video.