Myth 2. Story Helpless Sales?

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Many people believe that Stories (limited time updates) are not very beneficial to brand awareness and actual sales promotion. They generally believe that the disappearing function of Stories does not help the exposure of goods/services, and it has also become the second place on the list of myths. They're not completely wrong about this, they just may have missed some relevant updates to Story.

Photo form Internet
First of all, in fact, the Story can add a "swipe up" call to action (Call To Action) , allowing users to view and click the link, directly guiding the user to the relevant online store platform for conversion. For potential users belgium whatsapp who know your product , this is one of the convenient ways to promote purchases. However, this feature is only available on platforms with 10,000 or more followers on Instagram.

So, how can platforms with less than 10,000 followers leverage Story? Story Ads can be run through Facebook or Instagram advertising platforms , and additional links can also be added in the setting options to achieve the same marketing goals.

In addition, the shopping function of Instagram is actually also applicable to Story . Brands can mark related products in Story images and videos, and allow users to click to learn more. Clicking again can navigate to an online store with shopping functions, driving brand development and sales.