Example Engage – Downloading the app:

[sharminakter]

YouTube Shorts marketing is also possible without an actual video by utilizing still images and the editing capabilities of Google Ads. For example, in Lumme Energia's Convert phase ad, the barrier to purchase is reduced by promising three months of free basic payments and three clear points are highlighted as differentiating factors. In the Convert phase, the ad can be targeted, for example, to customers who have completed a specific Act phase action for 7 days and who have not submitted a request for quotation.

Engage stage YouTube marketing
Since it is easier to sell to existing customers, the lebanon phone data purpose of the Engage phase is to engage customers by, for example, educating them about the product or service and to better utilize the end result. Since you can target advertising on YouTube to customers who have already purchased, YouTube marketing also fits into the Engage phase. The previously mentioned instructional videos are also emphasized in the Engage phase.

What to consider and what works in the Engage phase:

Organic video production: aims to get customers to consume your content voluntarily.
How-to and tutorial videos: It is important for the customer to better understand how to use the product. These can be used in remarketing.
Example Engage – Advertising in search results or recommended videos:



The number of YouTube ads that appear at the beginning and in between videos is significant and usually annoys customers. Instead of such interruptive advertising videos, you can target marketing to YouTube search results or recommended videos and try to get, for example, a customer who has already purchased to explore your company's videos and services more voluntarily.