Forgetting to Integrate Social Media Buttons on Your Website

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Making a website is becoming increasingly easier as time passes. Thanks to the site building tools, even people without technical backgrounds can build and publish a website. Fortunately, the message “a website is of the utmost importance” has reached SMBs around the world. But, when it comes to social media marketing, the integration of your social media profiles with your official website is also important.

In order to succeed, you have to at least consider to put social media buttons on your site. The ideal scenario is to have a link to your business website on your social media profiles.

By doing so you will make an online ecosystem for your audience to like and guatemala whatsapp phone number share your content, services, products, offers, and promotions. You can even go one step further and add your social profiles to Google results so that they appear when people perform searches in your niche.



Forgetting About Analytics
One of the great benefits of using digital marketing to promote your business is the data that you get in return. You can basically see anything that you want from it. SMBs usually forget about the analytic features of social media platforms and some other software tools. And, these analytics are vital for your social media marketing success.

There are specific metrics that definitely deserve your close attention. For instance, you should monitor user engagement on your posts. A sudden drop and increase in engagement can help you better shape your social media strategy.

Furthermore, you have Google Analytics at your disposal. You can use them to measure your social media marketing impact. This tool will help you see how much of your website traffic originates from your social media profile. Besides, you will be able to see how your social media followers consume your content. Anyhow, analytics will help you see if your social media marketing efforts have an impact on your business and to what extent.